Facts About Personal Branding
Shared values are the building blocks of the brand-customer relationship.
According to the Harvard Business Review, 64% of consumers in a study said shared values were the primary reason for their connection with a brand.
- Consistency is key. It typically takes five to seven brand impressions before a brand enters a customer’s memory.
- Consumers keep tabs on brands via social media. 50% of people in a recent survey follow one to four brands on social media, while just over 25% follow five to nine brands
- Customers prefer valuable content. 45% of consumers claim they will unfollow a brand on social media if the content is too self-promotional or sales related.
- Your online reputation is just as valuable as word of mouth referrals. 84% of people trust online reviews as much as a personal recommendation.
- Sale professionals that utilize social media outsell their competition. 73% of salespeople that used social media had better sales compared with those that didn’t.
- Blogging has real power. Marketers on focus on content marketing through blogging were 13 times more likely to see a positive ROI.
- Consumers trust the internet for brand information. 65% of consumers say they trust online search information about a brand more than any other source.
- Brand loyalty is worth the effort in the long run. A loyal customer is potentially worth 10 times more than a single purchase.
- Content marketing is effective. 72% of marketing professionals claim that content marketing is more effective for their branding efforts than traditional marketing.
- Your customer base is likely very social. 79% of online adults are on some social media platform, making this the perfect channel for your branding efforts.
- Consumers want a brand that truly understands them. 48% of customers expect a brand to help them find products that fit their personality and needs.