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AWARD-WINNING, BUILD REPUTATION, CREDIBILITY, SEO, SOCIAL MEDIA, THIRD-PARTY CREDIBILITY, TRUST -

Consumers can be cynical - they want assurance that the companies they choose to do business with are honest, trustworthy and real. Few companies utilize a try-before-you-buy model, so buyers must research other sources, such as awards, customer service reputations, and reviews to help guide their decisions. If buyers don’t trust your business, it may be because there’s no evidence to indicate that you are a trustworthy company. As a marketer, you can certainly claim your business is trustworthy, but without outside validation, today’s knowledgeable consumers aren’t buying it. And while there are numerous marketing strategies that can help you...

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BUILD REPUTATION, CONSUMERS, CREDIBILITY, GOOD REPUTATION, MANAGE REPUTATION, SOCIAL MEDIA, TRUST -

Why is reputation management important for your business?  Consider that in 2010, only 22% of consumers were reviewing a company’s digital reputation before choosing to do business with them.  In contrast, by 2015 that number had risen to 92%!   This increase in purchases based on a company’s digital standing makes online reputation management one of the most important parts of your marketing mix.  If you think digital reputation management is only for big brands, think again. With the rise in use of social media, monitoring and managing your digital reviews is more important than ever. And that’s why it’s...

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BRAND, CREDIBILITY, FITNESS, HEALTH, MARKETING, TRUST, WELLNESS -

The end of the year is here and the New Year brings plenty of opportunities to grow your business based on your clients’ resolutions. According to Nielsen, many Americans are focusing their resolutions on health and wellness.  In fact, staying fit and healthy and losing weight were 2016’s top two resolutions in the U.S. But if you think that people will automatically flock to your business once the New Year dawns, you may be in for a surprise.  Chances are that those people will be spending their money with the businesses that are creatively investing in their marketing. To help your...

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CITY BEAT NEWS SPECTRUM AWARD, CREDIBILITY, CUSTOM PUBLISHING, MARKETING, ONLINE PRESS RELEASE, PRESS RELEASE, PUBLICITY, SEO, SOCIAL MEDIA, VISIBLITY -

Press releases help secure top rankings in search results which lead to greater exposure for your website, and companies on the first page of results are often perceived as more trustworthy. In this age of digital media, some might think that press releases are outdated. But the reality is the benefits are even greater thanks to online distribution, search engine optimization (SEO) and more. Today, press releases can be blasted out and instantly carried to a worldwide audience. And the power of social media can further spread the news as people share it over Facebook, Twitter, Instagram and more. Research...

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2017, CITY BEAT NEWS SPECTRUM AWARD, SEO, THIRD PARTY CREDIBILITY, TRUSTWORTHY -

Top businesses with the strongest customer satisfaction ratings in City Beat News’ independent research will receive the Spectrum Award. Lapeer, Mich. (Dec. 27, 2016): City Beat News (CBN) is wrapping up its research for the upcoming annual customer satisfaction awards. Beginning in January, and on a rolling basis as CBN completes its ongoing research for award candidates, announcements of 2017 Spectrum Customer Satisfaction Award winners will be made on the CityBeatNews.com website and in other publications. CBN fills a need for businesses and consumers alike, as both thirst for unbiased customer service research. Consumers can easily verify a company’s star...

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